[vc_row][vc_column width=”1/4″][/vc_column][vc_column width=”1/2″ css=”.vc_custom_1656172320663{margin-bottom: 100px !important;}”][vc_single_image image=”2812″ img_size=”full” alignment=”center” css=”.vc_custom_1656173049849{margin-bottom: 100px !important;}”][vc_column_text]As art director for The Orlando Sentinel’s marketing department, I teamed with one of our copywriters to develop a print and radio ad campaign designed to increase sales and revenue for the newspaper’s classified advertising section.
I proposed the concept of creating mock movie posters and radio spots, with each “blockbuster” focused on a specific section of the Classifieds: real estate, automotive, personals, garage sales and general merchandise. The ads were intentionally designed to be kitschy, humorous and attention-grabbing. The series became immensely popular, achieving record-setting classified ad revenue increases and garnering two Silver ADDY awards for best newspaper advertising print and radio campaigns.[/vc_column_text][/vc_column][vc_column width=”1/4″][/vc_column][/vc_row][vc_row][vc_column width=”1/3″][vc_single_image image=”2486″ img_size=”full” onclick=”link_image”][/vc_column][vc_column width=”1/3″ css=”.vc_custom_1656172296820{margin-bottom: 100px !important;}”][vc_single_image image=”2482″ img_size=”full” onclick=”link_image”][/vc_column][vc_column width=”1/3″][vc_single_image image=”2483″ img_size=”full” onclick=”link_image”][/vc_column][/vc_row][vc_row][vc_column width=”1/3″][vc_single_image image=”2484″ img_size=”full” onclick=”link_image”][/vc_column][vc_column width=”1/3″ css=”.vc_custom_1656172290665{margin-bottom: 100px !important;}”][vc_single_image image=”2502″ img_size=”full” onclick=”link_image”][/vc_column][vc_column width=”1/3″][vc_single_image image=”2485″ img_size=”full” onclick=”link_image”][/vc_column][/vc_row][vc_row gap=”30″ css=”.vc_custom_1656173618297{margin-bottom: 100px !important;}”][vc_column width=”1/2″ el_class=”video-player”][vc_raw_html]JTNDaWZyYW1lJTIwd2lkdGglM0QlMjI1NjAlMjIlMjBoZWlnaHQlM0QlMjIzMTUlMjIlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy55b3V0dWJlLmNvbSUyRmVtYmVkJTJGU202YU9MTmtfQ28lMjIlMjB0aXRsZSUzRCUyMllvdVR1YmUlMjB2aWRlbyUyMHBsYXllciUyMiUyMGZyYW1lYm9yZGVyJTNEJTIyMCUyMiUyMGFsbG93JTNEJTIyYWNjZWxlcm9tZXRlciUzQiUyMGF1dG9wbGF5JTNCJTIwY2xpcGJvYXJkLXdyaXRlJTNCJTIwZW5jcnlwdGVkLW1lZGlhJTNCJTIwZ3lyb3Njb3BlJTNCJTIwcGljdHVyZS1pbi1waWN0dXJlJTIyJTIwYWxsb3dmdWxsc2NyZWVuJTNFJTNDJTJGaWZyYW1lJTNF[/vc_raw_html][/vc_column][vc_column width=”1/2″ el_class=”video-player”][vc_raw_html]JTNDaWZyYW1lJTIwd2lkdGglM0QlMjI1NjAlMjIlMjBoZWlnaHQlM0QlMjIzMTUlMjIlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy55b3V0dWJlLmNvbSUyRmVtYmVkJTJGQU50cnlUUTZMbmMlMjIlMjB0aXRsZSUzRCUyMllvdVR1YmUlMjB2aWRlbyUyMHBsYXllciUyMiUyMGZyYW1lYm9yZGVyJTNEJTIyMCUyMiUyMGFsbG93JTNEJTIyYWNjZWxlcm9tZXRlciUzQiUyMGF1dG9wbGF5JTNCJTIwY2xpcGJvYXJkLXdyaXRlJTNCJTIwZW5jcnlwdGVkLW1lZGlhJTNCJTIwZ3lyb3Njb3BlJTNCJTIwcGljdHVyZS1pbi1waWN0dXJlJTIyJTIwYWxsb3dmdWxsc2NyZWVuJTNFJTNDJTJGaWZyYW1lJTNF[/vc_raw_html][/vc_column][/vc_row]